How to SEO Your Podcast (What Actually Works) with Kandas Rodarte
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How to SEO Your Podcast (What Actually Works) with Kandas Rodarte
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What if the way people find your podcast has nothing to do with the algorithm gods — and everything to do with what they're actually typing into a search bar? Kandas Rodarte, host of Gratitude Geek and a longtime FPC member, has spent two years turning her show into an SEO case study, and she's sharing exactly what's working.
Kandas walks through how she splits her SEO strategy across Apple, Spotify, and YouTube (they're not the same game), why she moved her intro music to the 60-second mark instead of the first 15 seconds, and how running every episode through Auphonic changed her retention. She talks candidly about relaunching Gratitude Geek mid-metastatic breast cancer treatment, why she turned down a "superstar" guest because he didn't fit her niche, and the worst podcasting advice she keeps hearing ("just start" — she disagrees). Plus: the best advice she ever got, from her auto mechanic, about compassion.
Learn more about Kandas and her podcasts at https://kandasrodarte.com/
Join us in the Feminist Podcasters Collective at https://feministpodcasterscollective.com/