How to Retain Top Talent with Executive Bonus Plans with Gary Cassill | Navigating Growth Podcast
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In this episode of the Navigating Growth Podcast, host Joel Calkins sits down with Gary Cassill of the Levitt Group Northwest to explore a powerful but often overlooked strategy for retaining top employees: executive bonus plans using life insurance.
Gary shares how these plans help business owners:
- Keep key employees loyal by providing meaningful long-term benefits
- Reduce the high costs of turnover and recruiting replacements
- Create “Velcro-like” retention that makes it harder for competitors to poach top talent
- Even support succession and exit planning by helping employees buy into ownership
Whether you run a small business or a large company, this conversation will open your eyes to new ways of protecting your most valuable asset—your people.
Connect with Gary Cassill:
Levitt Group Northwest – gary-cassill profile: https://www.leavitt.com/northwest/sta...
Phone: (253) 880-0877
Connect with Joel Calkins:
Business Growth Advisor | Exit & Transition Planning
joelcalkinsfocalpointcoaching.com
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