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I redesigned my website.

Again.

Yes, this is the second time this year. Apparently some people buy sports cars during a midlife crisis; I apparently rebuild websites.

But this time, I went much further than swapping a font and moving a few sections around. I changed the structure of Inside the Square, retired hundreds of old pages, created new content, changed what I want the site to be known for, and rebuilt the entire thing around where the business is going next.

And while the new design is a lot more fun to look at, this episode isn't about the design.

It's about everything I did behind the scenes so Google wouldn't wake up one morning wondering where my entire website went.

In this episode, I'm talking about the difference between a website refresh and a true redesign, what to check before you launch, what needs to happen immediately afterward, and why your work isn't quite finished when the new site goes live.

And yes, the new Inside the Square is officially live.

It's weird. It's handmade. There are doodles I drew on my kitchen counter, crumpled pieces of paper I photographed, strange little animations, and considerably more personality than the last version.

Maybe considerably more personality than any version I've made before.

Go explore the new site at insidethesquare.co.

And if this redesign has you thinking about what you could do differently with your own Squarespace projects, enrollment for Beyond the Basics is officially open too.

Beyond the Basics is where I teach Squarespace designers how to take the ideas that don't fit neatly into the standard settings and turn them into working solutions with AI — using your Squarespace expertise to direct the process instead of hoping AI magically figures it out.

Use the tools. Trust your judgment. And most importantly, have fun with your Squarespcae website.

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The term "Squarespace" is a trademark of Squarespace, Inc. This content is not affiliated with Squarespace, Inc.

For a transcript of this episode, along with the links to any resources mentioned, visit insidethesquare.co/podcast