Most creators think growing a podcast means piling on more work and chasing a bigger audience. Maggie Perotin built her coaching business on the opposite move: simplify the work, show up on a steady schedule, and let a small, loyal audience find her.

In this episode of Podcasting Secrets with host Nathan Gwilliam, Maggie shares how an AI transcript workflow cut hours off her editing without wrecking the quality, how publishing on a steady schedule for years built the credibility that quietly brings her coaching clients, and why your values, not your logo or your color palette, are the real brand your audience feels in each interaction.

What if the highest-leverage way to grow your show is to do less of the work that drains you?Maggie's answer starts with the task most creators dread, editing, and it points straight at the hours you can win back. Subscribe and follow Podcasting Secrets on Apple, Spotify and YouTube for weekly strategies from creators building shows that last.

Grab your FREE copy of the 101 Podcasting Secrets Guide by signing up for the newsletter at podcastingsecrets.com.

Podcasting Secrets:

Website: https://podcastingsecrets.com/

YouTube: https://www.youtube.com/@podcasting-secrets

Instagram: https://www.instagram.com/podcastingsecrets/

LinkedIn: https://www.linkedin.com/company/poduppodcasting/

Apple: https://podcasts.apple.com/us/podcast/podcasting-secrets/id1726056241

Spotify: https://open.spotify.com/show/0edA45tyPxFRfiUmDxYSUj

Nathan Gwilliam:

LinkedIn: https://www.linkedin.com/in/nathangwilliam/

Website: https://podup.com/

Podcasts:

Why We Believe: https://whywebelieve.com/

Podcasting Secrets: https://podcastingsecrets.com/

Maggie Perotin:

Website: https://stairwaytoleadership.com/

LinkedIn: https://www.linkedin.com/in/maggie-perotin-business-and-leadership-coach/

YouTube: https://www.youtube.com/channel/UCy6UbOMC2rosihF-aQPPRgQ