Is health only skin deep?

In this episode of Mindset Matters More, I sit down with Jodi Scott, co-founder and CEO of Green Goo, a plant-based first aid and wellness company she built with her mother and sister.

And when I tell you this entrepreneurial story sounds like it needs to be a movie, I mean it.

Jodi helped take Green Goo from farmers markets to national retail, became an Ernst & Young Entrepreneur of the Year, appeared on Shark Tank, sold the company, and then fought to buy her own company back.

Yes.

Built it.
Sold it.
Lost it.
Bought it back.
And is now rebuilding it again with a completely different understanding of resilience, mindset, nervous system regulation, intuition, and what it actually takes to lead.

In this conversation, we talk about:

• How Green Goo went from farmers markets to national retail
• Why Jodi had to become fearless as an entrepreneur
• How she learned to get comfortable with hearing “no”
• Why “no” became an invitation for curiosity instead of defeat
• How Green Goo became a pioneer in plant-based first aid
• Why consumers were ready for cleaner products before the industry was
• How plant-based wellness can work with the body instead of against it
• What it was like to sell the company
• How the pandemic changed everything for Green Goo
• The devastating moment Jodi had to let go of her entire team, including family
• The moment she realized the world still needed Green Goo
• How she decided to fight to buy the company back
• Why mindset support became essential during the reacquisition process
• How presence, nervous system regulation, and strategic patience helped her navigate 18 difficult months
• Why rebuilding required a different kind of resilience
• How Green Goo is evolving in a new world of online sales, influencers, AI, and changed consumer behavior
• What people misunderstand about plant-based products
• Why ingredient integrity matters
• How skin connects to the nervous system and overall wellness
• What Shark Tank taught Jodi about alignment, pressure, and saying no

One of my favorite moments in this conversation is when Jodi talks about learning that real resilience is not always pushing harder.

Sometimes real resilience is getting present.

Because when everything is on fire, the instinct is to react, rush, force, and control.

But presence creates space.

And in that space, you can hear the next right step.

That is where this conversation connects so deeply to manifestation.

Because Jodi’s story is not just about business.

It is about identity.

It is about deciding:

“We are not done.”

Even when you do not know how.

Even when the path is unclear.

Even when the old way no longer works.

Even when you have to rebuild from the ground up.

This is a conversation for entrepreneurs, leaders, founders, wellness lovers, plant-based product fans, and anyone who has ever had to rebuild something they deeply believed in.

Because sometimes the story is not over.

Sometimes the narrative just gets more colorful.

Connect with Jodi and Green Goo:

Website: https://greengoo.com
Amazon: https://www.amazon.com/stores/GreenGoo/page/6FF119A4-AD8B-4C5E-A69F-41A810F80168
Code: WELCOME15 for 15% off

Green Goo offers plant-based first aid, skin repair, wellness products, and intentional self-care products designed to support the body with whole-plant ingredients.

Don’t forget to like, subscribe, and share this episode with someone who needs a reminder that rebuilding is possible.