『How to Raise More Money by Building Better Donor Relationships | E.Paul Bigham』のカバーアート

How to Raise More Money by Building Better Donor Relationships | E.Paul Bigham

How to Raise More Money by Building Better Donor Relationships | E.Paul Bigham

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What if the biggest thing holding back your nonprofit fundraising isn't a lack of money, but the way you're thinking about your donors? In this conversation, Kurt Luidhardt talks with nonprofit fundraising and marketing strategist Paul Bigham about how organizations can raise more money by shifting from a scarcity mindset to an abundance mindset and building stronger relationships with the people who support their mission. Paul has helped organizations raise more than $3.2 billion and explains why successful fundraising starts by making the donor the focus of your message. Paul shares the story of helping a nonprofit grow from 17,500 active donors and a $5 million annual budget to 500,000 active donors and a $126 million budget. He explains why organizations need systems for attracting, nurturing, appreciating, and retaining donors instead of only communicating when they need money. The conversation also explores the continued power of direct mail. Paul shares an example where the same donor audience generated $15 million online compared with $80 million through direct mail over the same six month period. He explains why digital and direct mail should work together, why attribution can be misleading, and why organizations shouldn't decide on behalf of donors when they've heard from them enough. Paul also reflects on his unconventional path into nonprofit fundraising, including the layoff that ultimately led to three new clients and became a turning point in his career. He discusses mentorship, faith, relationship capital, teaching the next generation of marketers, and why flexibility will become increasingly important as fundraising and communication continue to evolve. Paul closes by sharing his desire to leave a legacy for future generations and his belief that fundraising can help organizations feed the hungry, house the homeless, clothe the naked, heal the sick, and serve causes that matter. Key Takeaways 00:00 The Layoff That Changed Everything 00:25 Meet Paul Bigham 01:44 Scarcity vs Abundance in Fundraising 02:39 Make Fundraising About the Donor 03:04 Four Ways to Improve the Bottom Line 04:44 Building Sustainable Donor Growth 06:18 Why You Need Proof of Concept 07:16 Growing From 17,500 to 500,000 Donors 08:58 Why Direct Mail Still Works 10:17 $15 Million Online vs $80 Million in Mail 11:20 Building the Right Fundraising Cadence 14:49 Why Donor Relationships Matter 16:15 Making Direct Mail and Digital Work Together 19:09 Don't Say No for Your Donors 21:39 Paul's Path Into Nonprofit Fundraising 27:00 The Turning Point in Paul's Business 30:04 Mentors and Relationship Capital 32:46 Faith When the Path Isn't Clear 34:15 Why Paul Teaches Marketing 36:18 Preparing for the Future of Fundraising 38:35 The Castle Roads Philosophy 40:17 Building a Legacy for Future Generations 41:34 Understanding the Marketing of Hate 42:50 How Paul Helps Nonprofits Grow Resources Bigham Nonprofit Advisors https://www.bighamagency.com/ Bigham Agency https://www.bighamagency.com/ Paul's Fundraising Newsletter https://www.linkedin.com/newsletters/castle-roads-7450910196572504065/ Castle Roads https://www.linkedin.com/newsletters/castle-roads-7450910196572504065/ Southern Methodist University https://www.smu.edu/ University of Texas at Dallas https://www.utdallas.edu/ 🔗 Connect with Liberty Spenders™: • Facebook: https://www.facebook.com/libertyspenders • Instagram: https://www.instagram.com/libertyspenders • LinkedIn: https://www.linkedin.com/company/libertyspenders • Rumble: https://rumble.com/c/c-6192506 • YouTube: https://www.youtube.com/channel/UCXn-vzlA03r59neWZD0ofJA • X: https://x.com/LibertySpenders 🔗 Connect with Kurt and Kristen Luidhardt: • Facebook: https://www.facebook.com/luidhardts • Instagram: https://www.instagram.com/luidhardts • LinkedIn: https://www.linkedin.com/company/luidhardts • Truth Social: https://truthsocial.com/@luidhardts • X: https://x.com/luidhardts Learn more about your ad choices. Visit megaphone.fm/adchoices
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