How to Raise Capital for Your Brand: TJ Bongiorno (Founder Outgoing Co)
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How to Raise Capital for Your Brand: TJ Bongiorno (Founder Outgoing Co)
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著者：
“You can have anything you want, but you can’t have it all at once.”
Should you raise money when your only problem is working capital?
Help an Operator Out (HAOO) is a series where real business owners join the podcast with live questions. In this episode, TJ Bongiorno (Founder, The Outgoing Co) brings two questions: when to raise capital and how to price the round. As a solo founder, he 4X’d the business to nearly $4M in a year.
Nearly 90% of TJ’s revenue comes from powder, yet his cans perform 100X better on TikTok Shop. The hosts push him to choose which product leads his pitch. Matt makes the case for a price where investors win easily. Caught between seed funds and VCs, TJ needs a deal the right investors will take.
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