Wedding venues often assume that getting more enquiries will lead to more bookings – but what if the real problem is what happens after those enquiries come in?

In this episode of The Wedding Venue Sales & Marketing Podcast, Nikita Thorne is joined by wedding sales expert Kelly Mortimer to explore how venues can convert more enquiries, increase average booking value and maximise wedding revenue.

Drawing on more than 25 years’ experience in luxury hospitality and wedding sales, Kelly explores the sales journey from the first website visit through to follow-up and venue viewing. She shares why imagery matters, how buyer behaviour has changed, why high-performing venues follow up more than you might expect, and where venues could unknowingly be losing potential bookings.

If you want to understand where your venue's biggest sales opportunities could be hiding, this episode is packed with practical ideas you can put into action.

Free Wedding Venue Sales Journey Audit

Identify where couples may be dropping out of your sales journey and where you could improve conversion.

Download the free audit: https://guidesforbrides.co.uk/business-information/are-you-losing-wedding-bookings-in-your-sales-journey

Connect with Kelly Mortimer:

Website: https://kellymortimer.com/

LinkedIn: https://www.linkedin.com/in/kellymortimerweddingsales/

Advertise with Guides for Brides:

https://guidesforbrides.co.uk/advertise

UK Wedding Conference:

https://www.ukweddingconference.co.uk/