How to Market Without Marketing: Scott A. Martin's Groundswell Playbook
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How to Market Without Marketing: Scott A. Martin's Groundswell Playbook
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What if you could market without marketing? After more than 30 years in marketing, advertising, and strategy, Scott A. Martin set out to solve that "unsolvable problem," and the answer became his book, Groundswell. Built around his formula of build, give, grow, transform, the book now sits at the center of everything Scott does: his consulting firm, his podcast, and his community all share the same name.
In this episode, Scott joins Scribe CEO Travis Stoliker to share a complete playbook for marketing a book. He explains why he turned his case studies into a "living book" community, how he uses signed copies, stickers, and a free meet-the-author call to build direct relationships with readers, and why he boosts his own podcast appearances as ads. He also shares the story of how a reader invited him to speak at TEDx, a talk that now has half a million views, and why he believes authors need to stop chasing attention and start building trust.
For more information on Scott A. Martin, visit https://scribemedia.com/authors/scott-martin
For more information on Groundswell, visit https://scribemedia.com/published-books/groundswell