How to Make Your Marketing Agency a Business, Not a Job - With Chris Pistorious
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How to Make Your Marketing Agency a Business, Not a Job - With Chris Pistorious
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In this episode, I spoke with Chris Pistorious of KickStart Dental Marketing. Chris realized one day that he had simply created a job with his marketing agency rather than a business. Over the past few years, he’s learned how to keep a personalized feel while scaling his agency. Their inbound strategy is simple and consistent to keep them busy with new leads. Find out how Chris uses podcasts, video testimonials, and emails to keep his dental agency on track to grow.
KEY TAKEAWAYS
• How to know what clients are right to scale your agency
• How to talk about marketing budget with existing and potential clients
• How to use testimonials and case studies to build your authority
• Why Chris uses a podcast in his agency’s marketing strategy
• How to build a business–not just a job