Somewhere in your product catalogue, there's revenue you're missing, sitting in data you're not tracking.

In this episode of Bringing Business to Retail, Salena Knight sits down with Leon Bart-Williams, a former Amazon sales leader and founder of a retail technology platform, to talk about how the world's biggest retailers use product data to make decisions, and how independent retailers can use the same thinking.

Leon draws on his time at Amazon and NBCUniversal to explain why looking past top-line sales numbers reveals hidden profit, shows you why customers pick one variant over another, and changes how you buy and merchandise stock. He built Akikumo after watching brands at Amazon hit a ceiling they couldn't see past:

"At Amazon, I had the pleasure of watching brands get on the platform, grow fast, and change their lives. But I also saw brands not figure out how to scale past a certain size because they couldn't keep up with their own catalog growth. Akikumo is my attempt to fix that. I want product-based business owners to have the same intelligence that big retail teams have without needing a team of analysts to make it happen."

In this episode, you'll learn:

• Why your product catalogue is hiding revenue you're not seeing
• How Amazon uses product-level data to drive sales and profitability
• The difference between sales data and product intelligence
• Why tracking variants, attributes and customer behaviour leads to better buying decisions
• How better product data improves merchandising, marketing and inventory planning
• Practical ways to make more profit from the stock you already have

Resources mentioned:

• Akikumo: www.akikumo.com
• Shopify app: apps.shopify.com/akikumo