In this episode, Kae tackles how to make it through the looming TikTok ban and what it means for content creators and business owners.

Whether you’re a TikTok enthusiast or a skeptic, this episode is a wake-up call about the importance of diversifying your online presence and building an infrastructure that’s not reliant on any single social media platform.

Key topics include:

• Why relying solely on social media for your business is risky.
• Steps to transition your audience from social platforms to channels you control.
• How to build and leverage an email list effectively.
• Tips for setting up the basic business infrastructure to support email marketing.
• Strategies for staying connected with your community, even if TikTok or other platforms disappear.

What You’ll Learn:

• The Importance of Email Marketing: Why email lists are a must-have for sustainable growth.
• Setting Up Your Business for Success: Practical steps to get your business legally structured and prepared for email marketing.
• Engaging with Your Audience: How to encourage your followers to join your email list and stay engaged with your brand.
• Tools and Resources: Recommendations for user-friendly email marketing tools and a sneak peek at Kae’s upcoming mini-course.

Mentioned in This Episode:

• Email marketing tools and their benefits.
• Setting up a business email address and infrastructure.
• Encouraging your audience to sign up for your email list with value-driven incentives.
• Kae’s upcoming $9 mini-course on setting up email marketing for beginners.

Tools Kae Recommends

• Email Marketing Software - Kit (Formerly ConvertKit) Easiest Tool for Online Creators and Best Tool to Get into Email Automation
• Kae's Online Business ToolKit - If you really want to find the tools that Kae recommends to expand your online business, download her free online business toolkit here.

Actionable Steps:

1. Audit Your Business Infrastructure: Ensure you have a business name, address, and email domain.
2. Create an Email List: Use Kae’s recommended tools to start building your email list today.
3. Engage Your Followers: Share the benefits of joining your email community and communicate regularly.
4. Join the Kae Insiders Tribe: Gain exclusive access to resources, discounts, and content only available to email subscribers.

Connect With Kae:

• Website: kaewhitaker.com
• Instagram: @kaewhitaker
• YouTube: HER 360 Podcast

CTA:

Love this episode?

Make sure to join Kae’s email community for exclusive updates and resources. Don’t forget to check out her upcoming mini-course to level up your email marketing game.

Subscribe to the HER 360 Podcast and share this episode with your fellow mompreneurs and boss wives!

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