Plenty of creators treat paid ads like cheating and wait years for organic reach that rarely comes. Eric Montgomery built Podcast Haven, a production house running shows for businesses, and grows them with paid promotion and craft, not luck.

In this episode of Podcasting Secrets with host Nathan Gwilliam, Eric reveals how a category-targeted Overcast display ad reaches the right audience for a couple hundred dollars a month, how he pointed an AI agent at more than one hundred old blog posts to refresh their SEO and climb Google again, and why plugging a service you already sell is the quickest way a podcast pays for itself.

Want a podcast that grows and pays for itself without waiting on sponsors?Learn the craft first, add paid promotion to your organic reach, and point the show at a service you already sell. Subscribe and follow Podcasting Secrets on Apple, Spotify and YouTube for weekly strategies from creators building shows that last.

Grab your FREE copy of the 101 Podcasting Secrets Guide by signing up for the newsletter at podcastingsecrets.com.

Catch the full playbook in this week's story:

https://podcastingsecrets.com/blog/how-to-grow-and-monetize-a-podcast-without-waiting-on-sponsorships-with-eric-montgomery-1

Podcasting Secrets:

Website: https://podcastingsecrets.com/

YouTube: https://www.youtube.com/@podcasting-secrets

Instagram: https://www.instagram.com/podcastingsecrets/

LinkedIn: https://www.linkedin.com/company/poduppodcasting/

Apple: https://podcasts.apple.com/us/podcast/podcasting-secrets/id1726056241

Spotify: https://open.spotify.com/show/0edA45tyPxFRfiUmDxYSUj

Nathan Gwilliam:

LinkedIn: https://www.linkedin.com/in/nathangwilliam/

Website: https://podup.com/

Podcasts:

Why We Believe: https://whywebelieve.com/

Podcasting Secrets: https://podcastingsecrets.com/

Eric Montgomery:

Website: https://thepodcasthaven.com/

Show: Clipped

LinkedIn: https://www.linkedin.com/in/ericmontgomery1/

YouTube: https://www.youtube.com/@thepodcasthaven