How to Know If Your Sales and Marketing Are Aligned
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How to Know If Your Sales and Marketing Are Aligned
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Most owners can feel when sales and marketing are out of sync — they just can't name why. In this episode, Craig Andrews (Beholder Agency) and Evan Polin (Polin Performance Group) lay out how to tell if your sales and marketing are truly aligned, and how to fix it when they're not.
They cover:
- Why alignment starts with a system and communication — not who's "right"
- "Random acts of marketing" and the finger-pointing trap
- The sales-dating-marriage analogy, and where your brand fits
- Ideal client profile (ICP): why closing the wrong deal costs more than losing it
- How to reverse-engineer your best client so your marketing promise attracts more of them
- Why closing is just the beginning of creating evangelists
- The Revenue Cookbook: a written plan that ties revenue goals to marketing
- Rabbits, deer, and elephants — getting your client mix right (and the one-client risk)
- WIIFM and perceived value — what actually turns a prospect into a client
- Six signs you're aligned: three from marketing, three from sales
🍳 Free 14-day trial of
The Revenue Cookbook: https://www.revenue-cookbook.com
🌐 https://www.smplaybookunleashed.com
Hosts:
Craig Andrews (https://www.beholderagency.com)
Evan Polin (https://www.polinpg.com)
Beholder AgencyWe provide marketing strategies & services that increase in awareness, sales & engagement.
Polin Performance Group
We offer strategies to increase sales, maximize performance and increase revenue for businesses.
Disclaimer: This post contains affiliate links. If you make a purchase, I may receive a commission at no extra cost to you.
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