Melanie Johnson is the co-founder of Elite Online Publishing, which she describes as a high-quality concierge service that does the publishing for authors rather than just helping them do it. Before books, she worked in TV as a news anchor and helped run a television station in Dallas. Her answer to what a business book is for: don't let it sit on the shelf. We talk about the ways a book can work for a business, from mailing it to prospects with a personal note to turning it into years of content, why a launch with a TV-sized audience still fell flat, what's changed in publishing over the last ten years, why AI-drafted manuscripts tend to lose their stories, and her 10x10x3 method for planning a first book.

Connect with Melanie: https://www.linkedin.com/in/melaniejohnson-eop/

Elite Online Publishing: https://eliteonlinepublishing.com

I'm Cristian, founder of Beehive Book Marketing. I help nonfiction authors market their books and get them published. More at https://beehivebookmarketing.com

00:00 Intro

00:41 From news anchor to Elite Online Publishing

04:19 What does a book actually do for a business?

05:42 Using your book to get a foot in the door

08:30 Why do some book launches fall flat?

09:07 A famous author's launch that didn't land

12:18 Hiring a general contractor vs. assembling the trades yourself

14:18 What's changed about launching a book in ten years?

15:28 AI, Amazon, and the questions it now asks authors

16:56 Why a book needs stories

17:54 How she used AI on her latest book

19:19 The one thing to get right on a first business book

20:10 The 10x10x3 method

22:25 Where to find Melanie

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