Most plumbing companies think the fastest way to grow is to buy more leads.

According to ServiceTitan expert Moroni Montuy, they’re often looking in the wrong place.

In this episode, Moroni shares the highest ROI improvements plumbing companies can make inside ServiceTitan to increase profitability without increasing their marketing budget. From optimizing your price book to improving reporting, technician efficiency, and AI adoption, this conversation is packed with practical strategies owners can implement immediately.

If your plumbing company uses ServiceTitan—or you’re considering making the switch — this episode will help you unlock more value from the platform you already have.

• The three highest ROI ServiceTitan improvements you can make in the next 30 days
• Why your price book is the foundation of profitability
• How three-option selling increases average ticket size
• Why reporting is ServiceTitan’s most underrated feature
• Common implementation mistakes that cost plumbing companies money
• How ServiceTitan’s new AI features are changing technician productivity
• When (and when not) to connect AI tools like ChatGPT to ServiceTitan
• The role of a ServiceTitan Certified Provider

“Buying ServiceTitan doesn’t make your business more profitable any more than buying an axe cuts down a tree. You still have to learn how to swing it.”

• Profit often comes from improving operations before increasing marketing spend.
• A well-designed price book creates consistency, protects margins, and helps technicians present better options.
• Presenting customers with multiple repair options can significantly improve close rates and average ticket values.
• The companies that get the most from ServiceTitan are the ones that understand and trust their data.
• AI should enhance ServiceTitan through its native tools and official API—not by giving third-party AI direct access to your account.