How to Grow a Franchise Without Losing Franchisee Trust w/ Kim Gubera
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How to Grow a Franchise Without Losing Franchisee Trust w/ Kim Gubera
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Franchise growth isn’t sustainable if your franchisees don’t trust the people leading it.
As a franchise grows, maintaining that trust becomes more complicated. Leaders have to navigate difficult feedback, changing expectations and sometimes major transitions without losing the confidence of the franchise owners they’re asking to grow alongside them.
In this episode, Kim Gubera shares how listening to franchisees, following through on promises and consistently communicating have helped strengthen trust across the PIRTEK system. She also takes us behind the scenes of leading franchisees through a major ownership transition, why strong culture matters for sustainable growth and what she believes really makes a successful franchise owner.
Kim brings more than 20 years of franchising experience to her role as President and CEO of PIRTEK USA. She joined PIRTEK in 2016 and stepped into the CEO role in 2019. Under her leadership, PIRTEK has grown its unit count by more than 92% in the past five years while building a culture centered on mutual trust and respect.
Connect with Kim:
PIRTEK USA: https://www.pirtekusa.com/
LinkedIn: https://www.linkedin.com/in/kim-gubera-12850513/
Resources:
A CEO Only Does Three Things by Trey Taylor
Episode Highlights:
- Kim’s path from accounting and finance to franchise CEO
- The role mentorship played in her franchise career
- Leading a technical franchise without being the technical expert
- What really makes a successful franchise owner
- Using franchisee feedback to strengthen culture
- Building mutual trust and respect with franchisees
- Why following through on promises matters
- Maintaining franchisee confidence through an ownership transition
- Why culture is essential for sustainable franchise growth
- Women succeeding in a traditionally male-dominated industry
Connect with Tracy
Personal LinkedIn: https://www.linkedin.com/in/tracy-panase/
JBF LinkedIn - https://www.linkedin.com/company/jbfsale
JBF Franchise System - https://jbfsalefranchise.com/
Email: podcast@jbfsale.com
Connect with Shannon
Personal LinkedIn - https://www.linkedin.com/in/shannonwilburn/
JBF LinkedIn - https://www.linkedin.com/company/jbfsale
Website - https://shineexecutivecoaching.com/
Email - shannon@shineexecutivecoaching.com