『How to Get Your Products Recommended by ChatGPT』のカバーアート

How to Get Your Products Recommended by ChatGPT

How to Get Your Products Recommended by ChatGPT

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概要
 Jim Boudreau has studied SEO since 2001, and even he had to ask ChatGPT what was actually in the box.Jim is the founder of CataSEO, an AI tool built in partnership with Moz that optimises ecommerce catalogues for Google and for AI search engines like ChatGPT, Perplexity and AI Overviews. In this conversation with Matt Edmundson, Jim explains why catalogue-scale SEO breaks the old playbook. Once a store has hundreds or thousands of product pages, hand-crafted content stops being realistic, and copying the manufacturer's description starts costing visibility everywhere that matters. Jim walks through what actually moves the needle for AI search. That means tight metadata, structured data, alt text that describes the image rather than the product, and FAQ sections built to answer the questions customers (and AI) are actually asking. He also tells two very ordinary shopping stories, buying a Microsoft Surface and a pair of monitors, that show exactly what goes wrong when that groundwork is missing. Along the way, Jim and Matt get into using AI as a co-writer without losing the original thought that only comes from years spent working inside a category.[09:29] Why SEO Breaks Down Once You've Got Hundreds of Products[39:16] The Keyboard That Wasn't in the Box[15:19] Metadata, Alt Text and the Category Pages Everyone Skips[25:11] Writing With AI Without Losing the Original ThoughtWhy SEO Breaks Down Once You've Got Hundreds of ProductsJim has been in ecommerce since 1998 and studying SEO specifically since 2001, long enough to have heard every guaranteed-page-one SEO pitch going, and to know none of them worked that way. The real problem, he tells Matt, is scale. Writing a strong product description for a handful of SKUs is realistic. Writing one for a few hundred, let alone a few thousand, is not, and that is exactly the level of detail AI search rewards."When you have hundreds or thousands of products, it's impractical to do SEO on a product level." - Jim Boudreau, [09:29]That gap is why Jim built CataSEO. Rather than trying to win from the top down with pillar pages and landing pages, it works from the bottom up, product by product, filling in the metadata most stores leave half populated.The Keyboard That Wasn't in the BoxBuying a couple of monitors from the biggest electronics retailer in the US, Jim could not find which cables were included in the box, so he bought extra ones just to be safe. Researching a Microsoft Surface for a friend, he ran into the same problem on a bigger scale. Every product photo on the manufacturer's site and on the retailer's site showed the Surface with its keyboard attached. Nowhere did either site say the keyboard was sold separately."You can't find anywhere except ChatGPT that this thing doesn't include the keyboard." - Jim Boudreau, [40:32]If the biggest brands in the world cannot get something this basic right on their own websites, most stores still have work to do, and the ones that fix it are the ones AI ends up recommending.Metadata, Alt Text and the Category Pages Everyone SkipsAsked what store owners can do without buying any tool, Jim keeps it practical. Do not copy the manufacturer's description. Even a quick rewrite with ChatGPT is better than lifting the original word for word. Keep URL slugs and page titles tight. And fix the small things almost nobody gets right, like alt text."What an alt tag is supposed to do is actually describe the picture, not the product." - Jim Boudreau, [16:18]Category pages get the same treatment. Jim's advice is to keep products above the fold, since that is what customers came for, while still giving Google, Bing and the AI engines a real description to read rather than an empty template field. Blog posts matter too, as long as they answer a genuine customer question instead of reading like a sales pitch.Writing With AI Without Losing the Original ThoughtJim is drafting two books at the same time, both with AI doing a lot of the heavy lifting. His view is that AI can handle the research and the structure, but not the insight that comes from years spent watching a category change."It can go scrape the internet and come up with the 95% of knowledge. But it's not going to come up with that innovation, that perspective, that foresight that you do as an expert." - Jim Boudreau, [26:43]Used that way, Jim says, AI becomes a co-writer rather than a content generator, drafting from a detailed brief, his sources, his points and his own style."It's not doing it for you. It's doing it with you." - Jim Boudreau, [30:45]Today's GuestToday's guest: Jim BoudreauCompany: Studio 1119, Inc. (maker of CataSEO)Website: cataseo.aiLinkedIn: Connect with Jim on LinkedInEmail: info@cataseo.netAbout The eCommerce PodcastThe eCommerce Podcast helps you deliver eCommerce WOW with real talk about building online stores. Every Thursday, Matt Edmundson talks to experts and founders who have been in the trenches, built the stores, and learned the hard way, so you...
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