If you want more clients from Instagram, you need to keep getting in front of NEW people, but not just any people. You want to attract the RIGHT people.

In this video, I’m continuing my *How to Get More Clients From Instagram* series and we’re moving onto the first part of my Grow → Connect → Convert method: *GROWTH CONTENT.*

Growth content is the content designed to get you discovered, reach new people and bring more of your dream clients into your audience.

But before you start thinking about what to post, there’s something REALLY important you need to know...

*Who are you actually trying to attract?*

Because creating content to “get more followers” is pretty pointless if the people following you are never going to want or need what you sell.

In this video, I cover:

✔️ What I mean by growth content
✔️ Why growing your audience is an important part of getting clients from Instagram
✔️ Why you DON'T just want more followers, you want the right followers
✔️ Why knowing your ideal client makes creating content so much easier
✔️ How to start building a simple ideal client profile
✔️ The questions to ask yourself before creating your growth content

To start building your ideal client profile, think about:

→ Who are you speaking to? Describe them in detail.
→ What are their desires? What magnetises them?
→ What situation is your dream client currently in?
→ What problems are they facing?

The better you understand the person you're trying to attract, the easier it becomes to create content that makes them stop scrolling and think, *“OMG, she’s talking to ME.”*

This is all part of my *Grow → Connect → Convert* method — because we don't just want content that gets views. We want content that ultimately helps you GET CLIENTS.

❤️ *Want to work with me?*

Join the Female Entrepreneur Content Club for my trainings, content plans, templates and support to help you grow your audience, connect with your dream clients and make more sales through your content.

And subscribe for the next video in the series!