What does it actually take to generate 250 million views a month?This week on First Rounds On Me, Joe and Hannah sit down with Matthew Shaw, founder and CEO of Bebida, the media company behind some of the internet’s most recognizable sports, pop culture, and entertainment content.Matthew breaks down how he went from working a 9-to-5 he hated to building a massive digital media company, why committing to consistent content changed everything, and what he’s learned about creating videos people actually want to watch and share.But going viral is only part of the story.Matthew opens up about the pressure of constantly growing a media company, the mental exhaustion that comes with entrepreneurship, building the right team, finding people with an entrepreneurial mindset, and the strange reality of having friends who are also your direct competitors.They also get into the psychology behind viral content, building real brand loyalty, why creators need personality—not just views—and Matthew’s journey from sleeping on couches to interviewing NBA legend Dirk Nowitzki at the Basketball World Cup.Plus, Matthew tells the story of asking UFC fighter Paddy Pimblett to kick him for a video—a decision he was still feeling a month later.And, of course, Hannah puts Matthew and Joe’s sports knowledge to the test with a round of increasingly difficult trivia.This episode is about much more than going viral. It’s about what happens behind the views when you’re trying to turn content into a real, lasting business.Follow First Rounds On Me for more conversations about entrepreneurship, relationships, culture, and everything in between.00:00 – Meet Matthew Shaw, Founder of Bebida01:03 – How Bebida Started02:08 – Making Content Before It Was a Career04:02 – Leaving the 9-to-505:06 – The Sports Trivia Video That Changed Everything06:21 – Why Matthew Hates “Hater” Sports Media07:16 – What Actually Makes Content Go Viral?08:15 – 250 Million Views vs. Building a Community10:09 – Turning Hosts Into Personalities12:02 – The Highs and Lows of Entrepreneurship13:14 – The Problem With Having Too Many Opportunities15:15 – Mental Exhaustion, Sacrifice & Balance17:23 – How Much Should You Tell Your Team?18:17 – Hiring Employees vs. Hiring Leaders20:26 – Learning How to Become a Leader21:09 – Building a Community of Creators21:57 – When Your Friends Are Also Your Competitors24:40 – The Problem With Comparing Yourself26:00 – Matthew’s Favorite Video Ever26:43 – From Sleeping on Couches to the Basketball World Cup28:05 – Getting Kicked by Paddy Pimblett29:47 – Meeting The Schmo30:46 – Sports Trivia Begins38:53 – The Final Trivia Questions40:01 – What Matthew Would Tell His 10-Year-Old Self41:12 – Where to Follow Matthew & Bebida