In this episode of The Lead Jen Podcast, I sit down with Alexa Curtis—former Radio Disney host, podcaster, and founder of Chief Swag Officer, the #1 brand for customizable mic flags and covers.

Alexa shares her incredible entrepreneurial journey, from starting a fashion blog at age 12 to hosting a national radio show and now running a successful business that helps creators and brands visually stand out. We dive into what she learned behind the mic at Disney, how to be intentional when interviewing guests, and why a polished, branded presence matters so much in podcasting.

We also talk about something a lot of creators face: platform dependency.

Alexa opens up about losing her Etsy store overnight, which brought her sales to a halt. I shared a similar story—losing a TikTok account with over 200,000 followers—and how that experience shifted my approach to audience growth and lead generation.

If you’re building a brand or business, you’ll want to hear why owning your audience through your podcast, website, and email list is non-negotiable—and how podcasting can become your most powerful lead generation tool.

This episode is packed with insights, lessons, and a serious reality check about what it really takes to build a brand that lasts.

If you’re ready to maximize your podcast’s potential and PROTECT your brand + business this episode is a must-listen!

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Follow Alexa & Chief Swag!

https://www.instagram.com/alexa_curtis?igsh=MXM3aTZmcmZrY28xYg==

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Also feel free to reach out to me if you're looking to start, grow, or rebrand your podcast!

ALL my consult calls are FREE!

hookmediaproductions@gmail.com

My mic is cool right? ESPECIALLY for your business and brand building.

Shop here : https://chiefswagofficer.com/CHIEFJENNIFER

CODE: CHIEFJENNIFER

Software I Recommend :

https://libsyn.com/

https://riverside.fm/

You can check out Hook Media Productions HERE :

https://www.hookmediaproductions.com

www.instagram.com/hook_media_productions/