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You don’t need millions of YouTube views to make money from YouTube. Our channel brings in roughly one new email subscriber every day.

That may not sound impressive, but it adds up to nearly 400 new prospects every year from videos we’ve already created. Those people aren’t immediately pushed toward a discovery call.

They join our email list, spend more time with our content, and raise their hands when they’re ready to work with us. Even if only 10 of those 400 subscribers became clients, the channel could generate an additional $25,000 a year with a pretty terrible conversion rate. That’s the real advantage of YouTube.

A social media post gradually disappears from the feed, while a useful video can continue attracting views, subscribers, and customers without requiring more work. YouTube works for businesses when it’s treated like a long-term asset instead of a lottery ticket.

Episode Highlights:

0:00 - Does YouTube actually work for businesses?

0:27 - How our channel adds 400 email subscribers a year

1:57 - Why an email list is still incredibly valuable

2:43 - The mistake we made with our YouTube calls to action

3:06 - Keeping prospects in your orbit

4:16 - Why patience matters when building an audience

4:44 - Letting potential customers raise their hands

5:31 - Moving our YouTube traffic toward the email list

5:46 - Why YouTube videos become more valuable over time

6:57 - YouTube is an asset, while social media is a liability

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