Every company that lasts a decade has the same invisible advantage. Almost no one is building it on purpose. So we found someone who's spent over 20 years building exactly that.

In this episode of the High-Impact Players Podcast, Julia Rytik sits down with Ekaterina Yugova,

co-founder of CULTURA, who's spent 20+ years studying how teams actually work — across IT, energy, and the public sector, and more than 50 organizations.

We go deep on the future of human connection at work and how to lead a team in the AI era. AI can copy your product and match your pricing — it can't copy how your people behave when no one is watching.

In this conversation:

— Why founders who want a "teal team" are often the exact reason they can't have one

— The three things even brilliant leaders keep getting wrong about company culture

— Why your A-players quit long before they hand in notice (and the early signals you're missing)

— How to hire in the AI era: the one skill that now matters more than experience

— Why emotions at work aren't noise — they're signals most people can't read

— The future of work in the AI era: the competitive advantage no budget can buy and no rival can copy

This episode of the High-Impact Players Podcast is about career and the corporate world — and how to think inside it. It'll help you make smarter decisions at work, build a self-managing team that stays together even in a crisis, fix the real reason your team is passive, and build a company your best employees won't leave. A conversation about leadership, how to unlock the full potential of your team, and the future of work inside companies.

Hosted by Julia Rytik, founder of Industream Media — the agency behind founder-led media: strategy, podcasts, YouTube, and social content. While founders build the future, she builds the audiences that believe in it.

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