『How to Build a Global BJJ Retreat Business | Luke Fraser』のカバーアート

How to Build a Global BJJ Retreat Business | Luke Fraser

How to Build a Global BJJ Retreat Business | Luke Fraser

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How one man built a global BJJ retreat business from a mining shift — and why the funnel that works is simpler than you think.Luke Fraser was working week-on, week-off in Australian mining when his mum — a travel agent — got sick of him talking about starting a business and put down a deposit on 15 hotel rooms without telling him.Five years later, BJJ Escapes has run 13 sold-out retreats with coaches like Josh Hinger, Heath Pedigo, Owen Livesey, Mason Fowler, JFlo, Jacob Driscoll, and more — across Australia and Thailand.In this episode, Nick Cownie sits down with Luke to break down exactly how BJJ Escapes works: the pricing model, the marketing funnel, the pre-selling timeline, and the operational decisions that turned a side hustle into his full-time business.This is the first episode released under the new DOJO CEO Podcast brand — a rebrand from the Grappling Map Podcast — reflecting the broader martial arts business focus the show now delivers.🔥 IN THIS EPISODE- The mum-forced-me-into-it origin story every entrepreneur can relate to- Why capping the mat at 3m² per pair became his biggest competitive edge- The three-package pricing model — training only, twin share, private room- Why the private room package outsells the cheaper options every time- How Luke sells events 9-12 months out (already selling March 2027)- Why he does zero sales calls and runs the entire funnel on Instagram + website- The expensive customs mistake that changed how he ships event gear- Why cleanliness protocols in Thailand became a business-saving system- How stepping back from operations made the last event his best ever- The dream coach list and what comes next for BJJ Escapes🕒 TIMESTAMPS00:00 Intro — welcome to the new DOJO CEO Podcast01:28 The mum-forced-me-into-it origin story03:14 First event, 20-25 people, learning as he goes04:57 Jiu-jitsu as an instant social network anywhere in the world07:13 13 events in 5 years08:02 The 3m² per pair rule that shapes the whole business11:30 Scratch your own itch — the business principle behind the model14:16 The biggest mistakes over 5 years of running retreats17:20 Cleanliness, staph, and superbugs in Southeast Asia20:47 Travel insurance and Middle East flight disruptions21:44 The favourite event and why stepping back changed everything24:12 The stacked coach lineup26:01 The purple belt sweet spot — "high enough to respect, low enough not to target"31:04 The marketing funnel — Instagram content + inbound email33:26 Zero sales calls, sold off the page34:51 Selling events 9-12 months out36:08 The three-package pricing model38:29 Why private rooms outsell everything else42:04 The backpacker Covid horror story43:18 The dream coach list — JFlo, Heath Pedigo, Gordon Ryan45:03 Where to find Luke🎯 Most martial arts school owners are one system away from consistent growth. Install the same systems used by real academies around the world:🤖 Enroll 365™ — https://enroll365.aiThe school that replies first gets the student. Enroll365.ai replies instantly, books the trial in chat, and follows up until the student steps on your mat.⚙️ Dojo Toolbox CRM™ — https://dojotoolboxcrm.comThe AI-powered operating system for martial arts schools.🌏 The Dojo Map™ — https://thedojomap.comConnecting the global martial arts community.🥋 DOJOCEO™ Mastermind — https://dojoceo.comMost martial artists open a school. The best operators become DOJOCEOs™.💬 GET THE TOOLS — COMMENT TO UNLOCKFind me on Instagram @dojoceo and comment one of the keywords below on any reel to get sent the resource:👉 Comment STUDENTS — Get a 30-day free trial of Enroll 365™ to stop losing money by automating your trial class bookings.👉 Comment CEO — Get details on the DOJOCEO™ Mastermind to learn how we turn school owners into millionaires.👉 Comment MAP — Get your martial arts school listed on the Dojo Map™.👉 Comment POD — Get the latest DOJO CEO podcast episode sent directly to you.👇 CONNECT WITH LUKE FRASERLuke Fraser is the founder of BJJ Escapes — the premium jiu-jitsu retreat business running events across Australia and Thailand with world-class coaches. A BJJ purple belt with 8 years on the mats, Luke transitioned from full-time mining work to running BJJ Escapes as his full-time business.📸 Instagram: https://instagram.com/bjj.escapes🌐 Website: https://bjjescapes.com.au⚔️ ABOUT THE SHOWMost martial artists open a school. The best operators become DOJOCEOs™.Hosted by Nick Cownie — founder of Enroll 365™, Dojo Toolbox CRM™, The Dojo Map™, and DOJOCEO™ Mastermind — each episode goes "behind the belt" to break down the business, battles, and breakthroughs behind successful martial arts schools.👉 FOLLOW NICK📸 Instagram: https://instagram.com/dojoceo🌐 Website: https://dojoceo.com#bjjretreat #bjjtravel #bjjbusiness #martialartsbusiness #martialartsschool #brazilianjiujitsu #dojoceo
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