How to Build a Franchise That Gets Stronger as It Grows w/ Meg Roberts
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How to Build a Franchise That Gets Stronger as It Grows w/ Meg Roberts
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Growth doesn't automatically make a franchise stronger. What you build behind that growth does.
After more than two decades in franchising, Meg Roberts has seen what it takes to grow brands at every stage. Today, as CEO of Head to Toe Brands, she leads a multi-brand beauty platform with more than 200 locations.
In this episode, Meg shares why strong franchisee relationships, the right support systems, and a team you can trust become even more important as a brand grows. She also gets candid about the realities emerging franchisors often underestimate, from the time and capital required to scale to the increasing demands placed on leadership.
Meg also takes us behind the scenes of multi-brand growth and explains why adding brands only works when franchisees can see and feel the value. Sustainable franchise growth isn't just about adding more locations. It's about building an organization that can support them.
Connect with Meg:
LinkedIn: https://www.linkedin.com/in/megroberts73/
Email: meg.roberts@httbrands.com
Head to Toes: https://httbrands.com/
Resources:
Know Your Value by Mika Brzezinski
How Radical Transparency Turned a Franchise Around w/ Dustin Hansen - https://www.buzzsprout.com/2369319/episodes/16165725-how-radical-transparency-turned-a-franchise-around-w-dustin-hansen
Episode Highlights:
- Building a franchise that gets stronger as it grows
- Why people and relationships drive franchise success
- Creating the right balance between franchisee input and leadership
- When and how to establish a franchise advisory council
- The realities emerging franchisors often underestimate
- Building a team that can support franchise growth
- Scaling from a single brand to a multi-brand platform
- Delivering real value as a franchise organization grows
- Leading with confidence through growth and change
Connect with Tracy
Personal LinkedIn: https://www.linkedin.com/in/tracy-panase/
JBF LinkedIn - https://www.linkedin.com/company/jbfsale
JBF Franchise System - https://jbfsalefranchise.com/
Email: podcast@jbfsale.com
Connect with Shannon
Personal LinkedIn - https://www.linkedin.com/in/shannonwilburn/
JBF LinkedIn - https://www.linkedin.com/company/jbfsale
Website - https://shineexecutivecoaching.com/
Email - shannon@shineexecutivecoaching.com