Today on the Community podcast, Kristina is joined by Puja Malhotra, founder of Roop Creative, to talk about what it really takes to build a brand and website that can grow with your business.

Puja shares her journey from corporate art director to entrepreneur, the lessons she has learned through ten years in business, and why strategic branding is about so much more than choosing colours, fonts, and a pretty logo.

Tune in to hear:

• Why saying no to the wrong opportunities can help you attract better-fit clients.
• When DIY branding and websites make sense, and when it may be time to invest in professional support.
• Why your website should be helping sell your business before someone ever gets on a discovery call.
• The biggest website mistakes Puja sees business owners making.
• Why your brand should be built around your ideal client, not just your personal preferences.
• How to create a brand and website you can grow into instead of constantly needing to rebrand.
• Why personal branding, SEO, blogging, and funnels should all be approached strategically based on your business goals.

Puja also shares how the psychology behind branding, thoughtful website strategy, and the human element all work together to build trust with potential clients. They talk about creating a customer journey that feels intentional, showing up professionally online, and why your website needs to be more than a digital business card.

If you are building a service-based business, thinking about a rebrand, or wondering whether your website is actually helping you attract your dream clients, this episode will help you look at branding and website strategy through a more long-term lens. Tune into this episode of Community anywhere you get your podcasts to learn how to build a brand you can confidently grow into!

Connect with Puja Malhotra:
Website
Follow Roop Creative Agency on Instagram
Follow Puja on Instagram
LinkedIn

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