Could you build the next major creator talent business?

In the latest episode of The Business of Creators, Ian speaks to Ore Ade, Partnerships Lead for Creator Networks at TikTok LIVE UK, about the huge opportunity around TikTok LIVE Creator Networks.

They discuss what a Creator Network actually does, who can start one and how these businesses recruit, coach and support LIVE creators. Ore also explains how networks make money, the skills founders need and how much capital it takes to get started.

You’ll hear how one former part-time teacher grew a network supporting around 1,000 creators, and why TikTok LIVE is looking for more entrepreneurs and agencies to enter the space.

Topics Discussed:
- What a TikTok Creator Network actually is
- How Creator Networks make money without taking a cut from creators
- How networks recruit, coach and manage LIVE creators
- What it takes to launch and scale a Creator Network
- Why TikTok LIVE could become increasingly important in an AI-driven content landscape

Key Takeaways:
- Learn how networks support TikTok LIVE creators with coaching, data, scheduling and operational support.
- Discover how TikTok pays networks directly from its side of the gifting model, allowing creators to retain their share.
- Hear why talent managers, creators, entrepreneurs and even people coming from a 9-to-5 could potentially enter the space.
- Learn what skills you need to succeed
- Hear the story of Hey Honey, which grew from its founder experimenting with LIVE into a Creator Network managing up to 1,000 creators.
- Discover why live streaming could evolve toward creator-led, high-production broadcasts that compete for attention with traditional media.

If you’re interested in building a business in the creator economy, this episode offers a detailed look at an emerging model that many creators and entrepreneurs still don’t know exists.

#TikTokLIVE #TikTokCreatorNetworks #JoinTCN

Learn more about TikTok LIVE Creator Networks: https://bit.ly/4wLRerP

Timestamps:
00:00 Intro
01:01 The Power of TikTok Live
02:07 How to Go Live on TikTok
02:39 Why Live Builds Trust
03:41 Monetisation Strategies for Creators
04:50 Comparing Live Streaming Platforms
05:59 Live Streaming’s Role in the Creator Economy
06:30 Formats and Niches That Work
07:33 Consistency Over Follower Count
08:08 Three Common Live-Streaming Mistakes
09:45 How TikTok Supports Live Creators
10:28 Coaching and the DJ AG Case Study
11:34 Understanding the Creator Network
12:15 What Creator Networks Do Day to Day
13:23 How Creator Networks Make Money
13:54 Building a Successful Creator Network
14:24 Who Should Start a Creator Network
15:27 Hey Honey: A Creator Network Success Story
16:28 How to Launch a Creator Network
17:29 Building Awareness and Partnerships
18:06 Startup Capital and Essential Skills
19:44 The Future of Live Streaming
20:45 Why Live Streaming Matters Now
22:28 How to Get Started and Connect