What if your leads did the hard work for you?

That's the idea behind Mike Heddle's five verticals. In this episode, the team leader and broker of Heddle Real Estate (Royal LePage, Hamilton, Ontario) breaks down the income streams that generate 120 to 140 organic leads a month, and the system that makes sure not a single one falls through the cracks.

Christine and Mike discuss:

• Why he calls them "verticals" (pillars of income) instead of sources of income
• The 5 verticals: institutional relationships, new development, investors, referral networks, and center of influence
• How a nap and a prank call from his sister sparked his first big vertical
• The "Deal of the Week" campaign he's run every Friday for 10 years straight
• His CRM lead stages, from hot prospect to nurture to the "jerk rule" trash bucket
• The 3 leading indicators he tracks (hint: not dials)
• How he nurtures past clients with his Home Advisory Club and Mastery 90s
• The filter he runs every "shiny object" through before adding it to the business
• Why AI can make you efficient, but can't build the relationship for you

Mike's model gives you a blueprint for building a business that doesn't depend on any one thing.

Connect with Mike:

Website: heddlerealestate.ca

Instagram & Facebook: @mike.heddle

Connect with Christine: Sign up for The SunBeam newsletter at postandbeamcreative.com