Natalie Ellis had millions of followers, a full team, and a fancy LA office by the time she was 25. Then one day, she got on a regular Zoom call and said, "I quit. I no longer wish to be CEO of this company."

How do you build a female entrepreneurship platform? How do you make it one of the biggest of its kind in the world? And how do you walk away from something like that? Those were some of the questions I had in mind before sitting down with today's guest.

During our conversation, she breaks down what makes content actually convert. Why audience growth and revenue growth are two completely different things. And most importantly, how she went from burning out to making over $2.2 million while completely offline for 12 weeks.

"Audience growth does not equal business growth, and audience growth does not equal revenue." ~ Natalie Ellis

In This Episode:

- Introduction: how Natalie built Bossbabe

- Seeing Instagram's potential before anyone else

- The type of content that makes people buy

- Why follower count and revenue have nothing to do with each other

- The Zoom call where she quit and what came after

- Mindset before systems, and the discipline of staying simple

- How Jen and Natalie each use AI for content

- Why right now is the time to build

- Where to find Natalie and get her book

About Natalie Ellis

Natalie Ellis is the founder and CEO of Bossbabe, one of the largest online communities and education platforms for female entrepreneurs, with over 4 million followers and more than $20 million in course and membership revenue. She is also the co-founder of glōci, host of the Bossbabe Podcast, and an angel investor in women-led businesses. Her work has reached thousands of students through her online courses, all built through organic social media with no paid ads. Natalie wrote the Freedom-Based Business Method, her playbook for building a business that generates revenue without requiring you to run every part of it yourself.

IG: https://www.instagram.com/iamnatalie/

Website: https://www.natalie-ellis.com/

Get Natalie's Book: https://bossbabe.com/buythebook

Where to find me:

IG: https://www.instagram.com/jen_gottlieb/

TikTok: https://www.tiktok.com/@jen_gottlieb

Facebook: https://www.facebook.com/Jenleahgottlieb

Website: https://jengottlieb.com/

My business: https://www.superconnectormedia.com/

YouTube: https://www.youtube.com/@jen_gottlieb