As an entrepreneur you must build a personal brand and here's how. Unless you hire someone you must become a media company of one. I discuss how to do that in this episode with my guest, Larry J. Namer.

Larry J. Namer is a media entrepreneur and co-founder of E! Entertainment Television, the groundbreaking network that helped redefine how entertainment and pop culture are covered around the world. His career spans more than 50 years across cable television, live events, new media, and international entertainment.

Succeeding in Hollywood long term is a rare occurrence; I seek out working actors and Hollywood Personalities that have “made it” in Hollywood on a big scale and interview them for this podcast to give business advice to today’s entrepreneurs.

If they can make it in Hollywood you can make it as an entrepreneur!

We dive into topics including:

● Larry’s origin story in the Hollywood media world.
● The difference between an audience and a community and how to build your own community.
● Once you build it how to foster and grow a community of like-minded people.
● The importance of having your own podcast to reach and stay in front of niche communities.
● How your brand and community grow each other as you grow your media footprint.
● The importance of social impact and why it should become part of your personal brand.
● The obligation Larry believes media personalities have to address some aspects of social impact.
● How to build a successful media brand and not end up as just a blip on the public’s radar.
● Ways to build deeper relationships with your community.
● How to market your community and grow it after you’ve created it.
● What entrepreneurs can do to create meaningful interactions with their communities.
● Larry’s definition of a “successful” personal brand and how to know when you’ve been successful with personal branding.
● How to be accessible to your community and not put yourself on a pedestal.
● The importance of staying in one lane with your personal brand and not diversifying too much.
● How to know what media channels to embrace when you’re building your personal brand.
● How to attract audiences and build communities across generational gaps.
● The importance of building a support system for and great team around your personal brand and how to do it.
● How to keep on keepin’ on during the rough times in your career and life.
● How to know which media trends to embrace.
● The one thing, above all else, that you need to do to become a media company of one.

…and more golden nuggets of advice!