Awards look like vanity. Follow the money and they're anything but.Strong reviews get you noticed by the travel companies. The travel companies hand out the awards. The awards generate PR. The PR creates demand. And demand is the only thing that gives you the confidence to charge what you're worth.Marco DiDomizio and his husband left corporate careers in New York, bought an underperforming nine-room inn in 2016 with no hospitality experience between them, and spent nine years turning it into the top-rated bed and breakfast in the United States three years running and one of the top thirty hotels in the world. Then they sold it profitably in 2025.In this episode Marco walks through the actual sequence. The question he asks about every operational decision, which renovations pay back and which ones are just for you, the renovation loan they recouped in a single night, how to build a personal touchpoint into a stay when you can't be on site, and the checkout ritual that reliably turns good stays into public reviews.Every operator would like the award. Almost nobody can tell you the sequence that produces one.#BedAndBreakfast #GuestExperience #HotelMarketingDon't forget to hit that subscribe button! This also keeps us going and creating more useful content for free!ACCOMMODATION OWNERS AND MANAGERS FREE RESOURCES!📧Join the mailing list for freebies and critical industry updates: https://news.theaccommodationshow.com/🌍 Join the Accommodation Owners and Managers Facebook Community:https://bit.ly/AMoFacebookCommunity🔗 Connect with Bart Sobies for industry insights, tools, and resources:https://www.ibooked.online/bart/🎙 Catch every episode of The Accommodation Show here:https://www.theaccommodationshow.com✨ Ready to take things up a level? Come to STRIVE:https://www.striveconferences.com▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬🥊 Hotel - BNB - STR Owners! 🥊Need more direct bookings or a brand new website?The trusted tech partner you can count on. We deliver results.🥊 https://www.ibooked.online 🥊▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬Disclaimer: The content shared on this YouTube channel, Podcast, or associated posts reflects personal opinions and insights. This content is not intended as legal, financial, or investment advice. Always consult with licensed professionals before making decisions. The hosts and guests disclaim liability for any consequences of using this content. Actions taken should be based on your personal due diligence.Affiliate Disclaimer:This blog, podcast & youtube channel; will occasionally contain affiliate links, which means I receive a small commission on a purchase without additional cost to you, if you buy something through my links.This show aims to educate viewers and share everything I know about improving your accommodation, STR and AirBNB business. I believe in the products and services we link to and that you may benefit from them.If you do purchase through my affiliate links; I want to thank you for your support.