How to Audit Your Marketing: Find What’s Working (And What’s Wasting Money)
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How to Audit Your Marketing: Find What’s Working (And What’s Wasting Money)
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Episode Summary:
Discover the pivotal role of marketing audits in law firms with expert insights from Keith Dyer. Learn how to uncover hidden inefficiencies, optimize vendor performance, and boost advertising ROI, offering actionable strategies for sustainable growth.
Key Timestamps:
00:01 – Introduction & welcome to the Law Firm CMO Podcast with host Leanne Lyon and guest Keith Dyer
00:20 – Guest bio: Keith Dyer, Law Firm CMO and founder of LexGro
00:38 – Topic: Marketing audits for law firms
00:58 – What a marketing audit entails
02:03 – Why firms assume marketing works just because they’re busy
02:26 – Attribution vs. contribution in marketing measurement
04:37 – First numbers and reports to review: intake and digital marketing
06:08 – How to identify issues in lead generation, intake, or conversion
06:57 – Red flags in vendor performance and advertising spend
08:26 – Example: Simple SEO fixes that increased signed cases
10:15 – Performing audits in-house without a full-time marketing manager
10:53 – Recommended starting points for an effective audit
12:08 – Closing remarks and call to action
About the Show:
*Law Firm's CMO Podcast* provides valuable insights and proven strategies for achieving predictable growth in law firms. Join us to explore the latest marketing trends, expert advice, and success stories in the legal industry.