How the Best Brands Are Winning Social Commerce with Nik Sharma
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How the Best Brands Are Winning Social Commerce with Nik Sharma
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On this episode of Verified: The Social Commerce Podcast, Nik Sharma, Host of Limited Supply and Founder of Sharma Brands, joins David Vanderveen and Peter Griscom to break down what is actually working for brands right now. His answer starts with the fundamentals: build a product that works, create awareness and make sure customers have a place to buy it.
Nik explores how creator networks are turning brands into content companies, why micro personas can make marketing more relevant and how AI is accelerating everything from creative production to landing-page testing. He also shares where celebrity partnerships still create leverage, why early-stage brands need to crack either organic or paid acquisition and what agentic shopping could mean as AI assistants move into the mainstream.