Wondering why SEO pricing is all over the place, from a few hundred dollars a month to $5,000 or more? In this episode, Rachel breaks down the three ways small business owners can approach SEO: hiring it out one time, paying for ongoing agency support, or learning to do it themselves, and what each option really costs. You'll learn what agencies typically charge (and what you're actually getting at each price point), and why learning SEO yourself is often the more profitable long-term choice. If you've been trying to figure out what to budget for SEO, this episode will help you decide.

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