『How good timing makes great products w/ Paul Orlando』のカバーアート

How good timing makes great products w/ Paul Orlando

How good timing makes great products w/ Paul Orlando

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Every startup pitch deck has a "why now" slide. Most of them are nonsense, barely considered, and only there to tick a box.But timing is more than a slide, it can make or break a company. It’s the difference between pets.com and the trillion-dollar company selling the exact same idea a decade later.In this episode, Yaniv Bernstein sits down with Paul Orlando, who has built four startup accelerators supporting over 300 companies, including Hong Kong's first accelerator and a program in Rome run in partnership with the Vatican, and has taught entrepreneurship at USC for over a decade, where he also runs one of LA's largest startup incubators. Paul has spent years obsessing over a single question: why do some ideas succeed while near-identical ones fail years earlier? The answer became his book, ‘Why Now? How Good Timing Makes Great Products.’In this episode, you will:Learn Paul's framework of timing drivers, and the five that show up again and again: technology, social/behavioral change, regulation, installed base, and crisisWalk through the YouTube case study in detail to see how broadband penetration, digital camera adoption, and falling storage costs converged to make 2005 the right year, after the identical idea failed less than a decade earlierDiscover why first-mover advantage is much narrower than founders assume, and the two specific conditions (locking in customers, locking out competitors) required for it to actually workGet a framework for balancing founder agency against timing, because you can't will your way into good timing, but you also can't wait passively for the perfect moment to arriveTimestamps00:00 Coming Up...01:04 On Today's Show: Why Timing Matters01:44 Guest Intro: Paul Orlando02:42 Is 'Why Now' Predictable?05:40 Paul's Timing Drivers Framework08:44 Case Study: YouTube's Market Timing11:47 Business Model Shifts15:16 Case Study: Pets.com Unit Economics22:16 Case Study: AI Vibe Coding24:11 What Are 'Sleeping Beauty' Startups?27:46 Incorporating AI into Timing Drivers28:52 Collapse of Build Costs33:34 Case Study: Vera and Unit Economics of Voice35:15 False 'Why Now' Risks37:46 First Mover Reality40:33 Reid Hoffman on Blitzscaling41:49 Case Study: AT&T's Picturephone and Mobile Telephony46:31 Lessons on Failure and Agency54:09 Closing ThoughtsResources mentioned'Why Now?: How Good Timing Makes Great Products' by Paul Orlando: https://www.amazon.com/Why-Now-Timing-Makes-Products/dp/B0CYXSNMT3Paul's website, Startups Unplugged: https://startupsunplugged.comPaul on LinkedIn: https://www.linkedin.com/in/porlandoPaul on X/Twitter: https://twitter.com/porlandoThe PactHonor the Startup Podcast Pact! If you have listened to TSP and gotten value from it, please:Follow, rate, and review us in your listening appSecure your official TSP merchandise at https://shop.tsp.show/Follow us on YouTube for full video episodes: https://www.youtube.com/channel/UCNjm1MTdjysRRV07fSf0yGgGive us a public shout-out on LinkedIn or anywhere you have a social media followingKey linksThis episode of the Startup Podcast is sponsored by .tech domains. Forget weird prefixes and creative misspellings; the availability for .tech domains is simply way better than .com. For a clean name that highlights your tech credentials, get a .tech domain at your favorite registrar.The Startup Podcast website: https://www.tsp.show/episodes/Learn more about Chris and YanivWork 1:1 with Chris: http://chrissaad.com/advisory/Follow Chris on Linkedin: https://www.linkedin.com/in/chrissaad/Follow Yaniv on Linkedin: https://www.linkedin.com/in/ybernstein/Producer: Justin McArthur https://www.linkedin.com/in/justin-mcarthurAssistant Producer: Steph Hefferan https://www.linkedin.com/in/steph-heff/Intro Voice: Jeremiah Owyang https://web-strategist.com/
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