How e-commerce brands can recover revenue from returns
カートのアイテムが多すぎます
カートに追加できませんでした。
ウィッシュリストに追加できませんでした。
ほしい物リストの削除に失敗しました。
ポッドキャストのフォローに失敗しました
ポッドキャストのフォロー解除に失敗しました
How e-commerce brands can recover revenue from returns
-
ナレーター：
-
著者：
Returns get messy fast. They create extra work, delay resale, increase receiving costs, and quietly eat into your margins.
In this episode, Izzy Rosenzweig sits down with Eric Banister, Senior Vice President of Operations at Happy Returns, to discuss how brands can build a more profitable returns operation. Eric shares why reverse logistics requires its own processes, technology, and infrastructure. He also explains how item verification can reduce fraud, how consolidation lowers costs, and why getting products back into sellable inventory should be done as quickly as possible.
In this episode, you'll learn:
- How to make returns more profitable
- What it takes to manage millions of returns consistently
- Where robotics and automation fit into reverse logistics
Highlights
(00:00) Meet Eric Banister
(02:26) Reverse logistics differs from outbound fulfillment
(04:47) How Happy Returns handles the full returns journey
(07:42) Item verification and fraud prevention
(10:35) The economics of convenient returns
(19:15) How much money brands can lose on returns
(26:03) Which brands are the right fit for Happy Returns
(27:46) AI and automation for the future of returns
Resources:
Izzy’s LinkedIn: https://www.linkedin.com/in/izzy-rosenzweig-13653846/
Eric's LinkedIn: https://www.linkedin.com/in/ericbanister/
Happy Returns website: https://happyreturns.com/