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How an RIA Connects Its CRM to Its Content System

How an RIA Connects Its CRM to Its Content System

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Your content system and customer relationship management system sit on opposite sides of a compliance wall. Here's how a registered investment adviser (RIA) can connect them without crossing the line: assign each published piece an identifier, have compliance review record that identifier, and let your CRM track which pages brought each inquiry and whether it became a client. Names and financial data stay separate. Read the full article: https://choicedig.com/learn/how-an-ria-connects-its-crm-to-its-content-system/?utm_source=podcast&utm_medium=podcast&utm_campaign=engine&utm_content=srzqdgi6jn7hbbwjufj3bm
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