What if the brokers winning recruiting right now aren't the ones cold calling the hardest, but the ones who never have to?

In this episode of The Profitable Broker, Wayne Einhorn sits down with Edona Brahimi, Northeast Vice President and NY Broker of Record for RE/MAX Select Group, to break down how she helped grow the brokerage from two states to 69 offices across 11 states in just four years.

Edona shares her unlikely path into leadership, the recruiting method she uses instead of cold calling, and why she believes 2027 is about to be the biggest recruiting window brokers have seen in years, with over 150,000 agents already saying they're ready to make a move.

Inside This Episode:

• The relationship-first recruiting method Edona uses instead of cold calling.
• How she went from "you need 20-30 years of experience" to running an office in 4 months.
• Why 150,000 agents are about to switch brokerages, and how to be first in line.
• What actually changes (and what shouldn't) when brokerages merge or get acquired.

Key Takeaway:

Recruiting isn't about making more calls. It's about making sure the call was never cold to begin with. Edona's approach, showing up at open houses, following agents on social media, and celebrating their wins before ever asking for anything, is what's fueling RE/MAX Select's growth to 69 offices and counting.

Next Steps:

If you're a broker looking to scale, Edona's advice is simple: get consistent, get accountable, and stop waiting until agents come to you. With over 150,000 agents reportedly ready to switch brokerages, the brokers who build relationships now will be the ones recruiting them first.

Want to hear more from brokers scaling through M&A? RE/MAX Select Group's own President, Rob Lyszczarz, is taking the stage at the ICBC Broker Owner Summit this November 10-11 in Palmetto Marriott Resort & Spa, FL to break down exactly how they added 50+ offices in two years.

→ Get your tickets here: https://icbcbrokerownersummit.com

Connect with Edona Brahimi:

Edona is active on Instagram and Facebook, where her contact info is posted, and she welcomes calls and messages directly. She can also be reached through RE/MAX Select Group.

Email: Edona@goselectgroup.com

Phone: 201.973.8226

CONNECT & LEARN MORE:

Want more on how Wayne helps brokers recruit, retain, and grow profitable brokerages:

→ https://innercirclebrokercoaching.com

CONNECT WITH WAYNE ON SOCIAL MEDIA:

→ LinkedIn: https://www.linkedin.com/in/wayne-einhorn-8236428/

→ Facebook: https://www.facebook.com/innercirclebrokercoaching

→ Instagram: https://www.instagram.com/wayne_einhorn/