On this Episode of Mortgage Cowboys, Mark and Todd interview Justin Thomas, the founder of Better Man Beard, a Boise-based Beard Care Company. The guys learn some beard care tips, chat about Justin’s career arc, discuss operating a small business in Boise, and have a great time getting to know Justin.

00:00 Show Intro and Guest

00:27 Better Man Beard Origin

02:48 From Hobby to Markets

04:13 Wall Street Trading Days

08:47 Oil Markets and 9/11

12:54 Beard Care Basics

14:29 Scents and Balm Demo

23:11 Combs and Exfoliation

24:40 Balm vs Oil Routine

26:25 Trimming Tips No Shave

30:55 Finding A Local Barber

33:57 Beard Length And Trim Tips

38:35 New Scents And Production Setup

40:31 Retail Expansion And Scheels Deal

44:36 Wild Event Booth Stories

48:44 Where To Buy And Best Sellers

51:14 Beard Season And Growth Advice

57:08 Idaho Growth And AI Debate

01:07:20 Robots Jobs And The Future

01:12:54 Boise Restaurant Picks

01:14:02 Travel Life and Rescue Dogs

01:15:36 Idaho Outdoors and Elk Tag

01:16:34 Learning AI Through Podcasts

01:19:59 Better Man Beard Pitch

01:21:57 Beard Routine and Castor Oil

01:24:50 Better You Botanicals Origins

01:29:44 How the Products Are Made

01:32:35 Shelf Life and Inventory

01:35:38 Using AI to Scale Business

01:39:05 Logo Story and Merch

01:41:57 Scent Names and Wife Approved