What does it look like to build a podcast network where the technical foundation feels as relational and dynamic as a theater ensemble? This conversation explores how the underlying tech and operational choices shape not only discoverability but also the everyday reality for creators, and why a podcast network’s digital backbone can become its most communal feature. Alan Seales brings a rare perspective, blending his background in computer science, Broadway performance, and Google engineering to build a podcast network that serves nearly 200 shows and rethinks how networks can support podcasters at scale.

Alan has led the Broadway Podcast Network since 2019, applying his hands-on technical skills to design everything from custom web platforms to automated systems. With experience both on stage and in major tech roles, he offers practical lessons from years of supporting and growing a sizable collection of podcasts in a distinctly creative industry. This conversation weaves together his personal journey, operational philosophy, and the values that drive the network, highlighting BPN’s unique approach to community, automation, and creative support.

Listen for:

00:00 Discussing podcast networks and operations

10:46 SEO focus and network benefits

19:35 Operating smoothly with podcast tools

28:57 Helping Clients Plan Podcasts

32:20 Podcast submission requirements

37:46 Talking about podcast growth and community

48:41 Building a podcast P&L system

54:53 Trying new podcasting strategies

56:08 Challenges with marketing strategies

01:12:15 Criteria for accepting podcast shows

CONNECT WITH GUEST: ALAN SEALES, CO-FOUNDER

Website | LinkedIn | The Theatre Podcast with Alan Seales

Alan’s Podcast rec: The Lonely Island

Alan’s Book rec: The Aetherion Code by Bellamy Young

CONNECT WITH GREG WASSERMAN, HEAD OF RELATIONSHIPS AT RSS.COM

Website | LinkedIn

Greg’s book rec: Return on Courage by Ryan Berman

Systems, Sponsors, and Partners:

Hosted with RSS.com Podcast Hosting

Produced by Stories & Strategies

Content Repurposed with Castmagic

Podcast Project Management with Northflow

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