Chris Prudhomme is a digital marketing leader with 10+ years of growth, brand, and performance experience. He is currently Head of Marketing at Zivian Health, a B2B healthcare SaaS company that provides compliance infrastructure for organizations deploying advanced practice provider (NP & PA) workforces.

Chris began his career on the agency side as a copywriter and has grown into a hands-on marketing leader with range across content, SEO, paid media, and creative strategy, working in industries from social innovation to hospitality. His focus has increasingly centered on healthcare and workforce management: before Zivian, he led digital marketing at Gifted Healthcare, a national clinical staffing company, where he built the demand engine that drew thousands of clinician applicants a year. Chris now applies a blend of his creative roots and performance rigor to one of healthcare's most complex, trust-driven categories.

What you'll learn about in this episode:

• How Zivian Health uses brand to make complex regulatory and compliance challenges feel simpler, clearer, and more manageable.
• Why trust is one of the most important differentiators for healthtech brands and how branding helps earn it before the sales conversation begins.
• How to simplify complex healthtech value propositions by focusing on the human emotions behind the problem, not just the technical features.
• How memorable healthtech brands can be distinctive without sacrificing credibility, professionalism, or trust.
• How Zivian Health is positioning itself around the shift in how healthcare organizations build and manage their clinical workforce.
• Why brand building and performance marketing should work together, and how a strong brand can make performance marketing efforts work harder.
• How niche healthtech companies can prioritize the right marketing channels when their total addressable market is highly specialized.
• What healthcare brands need to consider as AI becomes more embedded in healthcare—and why clinical oversight and trust will be critical to responsible adoption.

Additional resources:

• Chris Prudhomme on LinkedIn
• Zivian Health's website
• Josh Dougherty on LinkedIn
• Josh Dougherty's speaking site
• A Brave New's website