How We Promoted Our Biggest Sunday of the Year - Interview with DAD Pastor Jon Williams Part 2
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How do you get families you've reached through VBS, kids' programs, and community events to actually visit your church on Sunday?
In Part 2 of our conversation about Celebrate Kids Sunday, I'm back with my dad, pastor of Bluestone Baptist Church, to break down the practical promotion and outreach that went into their biggest Sunday of the year.
This wasn't built around a massive advertising budget.
Instead, they used relationships and contacts they had already developed through VBS, Summer Kids Club, community events, and other outreach opportunities—and intentionally invited those families to take another step.
In this episode, we talk about:
📝 Using registration forms to identify families who want more information about your church
📱 Building an outreach contact list instead of losing contacts after an event
👨👩👧 Moving families from a children's event to Sunday morning
📲 How texting was used to reconnect with previous contacts
📣 Facebook promotion on a small budget
📄 Using flyers and encouraging church members to invite
🙏 Making prayer a major part of event preparation
⚽ Why a VBS parents' night can be incredibly valuable
👨👩👧👦 Getting parents and grandparents involved in children's events
🎯 Keeping the ultimate goal of salvation and discipleship in view
One of the ideas I love from this conversation is incredibly simple:
When someone attends one of your events, don't lose the relationship when the event ends.
Give families an opportunity to request more information. Keep appropriate contact information. Continue building the relationship. Pray for them. And intentionally create opportunities to invite them back.
By God's grace, Celebrate Kids Sunday brought around 10–12 visiting families, and the relationships behind many of those visits had been developing through previous outreach.
You don't necessarily need a massive budget to reach families in your community.
Start with the people God has already allowed you to reach.
🎙️ The Great Commission Toolkit | Excellerate Ministries
This is Part 2 of our conversation about Celebrate Kids Sunday. In the next episode, we'll get even more practical about what happened when families actually arrived—how they were welcomed, how information was collected for follow-up, and how the children's ministry was structured.
Donate to our ministry: https://www.paypal.com/us/fundraiser/charity/4894299
Follow us on Social Media: https://linktr.ee/excellerateministries
Send in Question to chase@excellerateministries.com
Have questions for Dad, Pastor Jon? Email him here: bluestonepastor@gmail.com
#ChurchOutreach #ChurchGrowth #ChildrensMinistry #KidsMinistry #VBS #ChurchMarketing #Evangelism #GreatCommissionToolkit
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