We’ve all sponsored a booth, but did any of it ever actually work?

In this episode, we talk about the event shift that has marketers rethinking their budgets. What happens when you stop sponsoring and build your own thing? How do you decide who gets in the room? And is a sponsored dinner ever worth someone's evening? Spoiler: only if it’s really worth leaving the family for three hours.

From curated events in Jackson Hole to manicure studios and one very questionable rebrand, expect hot takes, honest ROI talk, and confessions from marketing girlies.

Jump into the conversation:

(00:00) Intro

(08:34) Killing the booth and rethinking events

(12:11) When your event becomes the talk of LinkedIn

(15:58) Saying no to the wrong attendees

(19:28) Curated conversations over forced round tables

(23:59) The sunk cost of filling seats

(26:30) A rebrand that confused everyone

(29:50) Would anyone leave their family for your event

(33:31) Unsubscribing from tracking every waking metric

(36:02) Subscribing to slowness and small dopamine wins

Connect with Justina Perro: https://www.linkedin.com/in/contentbyjustina/

Connect with Danielle Messler: https://www.linkedin.com/in/daniellemessler/

Connect with Jillian Hoefer: https://www.linkedin.com/in/jillianmacnulty/

Produced in partnership with Share Your Genius

www.shareyourgenius.com