y'all! in this week's episode i'm joined by Bradley Jacobs, former Uber exec turned founder of Mylance. He scaled Uber Freight into a $1 billion business, quit with zero plan, and made up a consulting rate out of thin air. They said it was too much. he held his ground instead of caving. turned it into $25k a month !!!
Now he runs Mylance, and in this one he hands over exactly how he did it: the DM strategy that landed his first client with zero case studies, the easiest pricing trick, the positioning shift that'll change how you show up on LinkedIn, and why he built his own AI tool because ChatGPT and Claude write posts that sound like garbage.
Press play before you talk yourself out of charging what you're worth.
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04:08 Building Uber Freight from scratch into a $1B business
06:32 Quitting Uber
08:19 The "ridiculous calculation" behind his first consulting fee
16:22 Why "fractional CMO" is the laziest positioning you can pick
18:06 The "ice cream store vs. gas station" analogy that changes everything 18:52 You only need 3 clients: the real LinkedIn outreach math
26:35 Why you shouldn't use ChatGPT or Claude to write your LinkedIn posts
36:25 Leaving corporate was more confronting than he expected
38:08 Building a personal board of directors to replace corporate structure
39:45 The nightly ritual he's done for years to stay on track
About Bradley Jacobs
Bradley spent 4.5 years at Uber across Rides, Eats, and Freight, launching Uber Eats in Miami and Milan and helping scale Uber Freight into a $1 billion business. He left in 2018, sent 12 DMs to see if anyone would pay for his expertise, and landed his first consulting client at $25K/month working part-time. Over the next two years he built an independent consulting practice working with seed and Series A startups on marketplace launches and scaling, then turned what he learned into Mylance, the platform he founded in 2020 to help consultants and solopreneurs build predictable, sustainable businesses through LinkedIn content. Mylance has since helped 1,000+ founders and consultants grow their businesses using the same content and outreach systems Bradley built for himself.
Connect with Bradley
💼 LinkedIn: Bradley Jacobs
🔗 mylance.com
Stay connected with me
📧 Contact: courtney@smoothmedia.co
👍 Instagram: @builtinpublicpod
👍 Instagram: @courtlynnjohnson
💼 LinkedIn: Courtney Johnson
🎶 TikTok: @courtney..johnson