What does it actually take to spot the next big business before everyone else?

In this episode of Biz, Lisa Lie sits down with Phoebe Pincus, CEO of Startmate, who spends her days surrounded by founders, investors and a LOT of startup ideas.

Start up investing may sound intimidating, but Phoebe walks us through how to actually begin, where to find the right startups and what you need to know before putting your money behind them.

We get into the reality of how many startups fail for every success story, how investors can account for that when spreading their bets, and why investing in founders whose vision creates a future you actually want to be part of can become a powerful motivator.

In this episode you'll learn:

• The power law principle and why startup investing is fundamentally different from traditional investing
• Why getting a read on the founder trumps any other data points
• How to spot the patterns that keep appearing in successful startups
• The people skills that actually matter, and why successful startups are a much longer journey than they look from the outside
• How to invest in a future you actually want to help create
• Where to start if you've never invested in a startup before
• How to find and gain access to the right startups

THE END BITS

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HOST: Lisa Lie

GUEST: Pheobe Pincus - Startmate

EXECUTIVE PRODUCER: Courtney Ammenhauser
SENIOR PRODUCER: Thom Lion
VIDEO PRODUCER: Marlena Cacciotti

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