『How To Call In the Community You Want to Build- Mastering Excellence with Guest Expert, Chardét Ryel』のカバーアート

How To Call In the Community You Want to Build- Mastering Excellence with Guest Expert, Chardét Ryel

How To Call In the Community You Want to Build- Mastering Excellence with Guest Expert, Chardét Ryel

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10月19日まで。※適用条件あり
When's the last time you thought about whether the way you're showing up in your business is actually attracting the people you want in your community? There's plenty of pressure to perform online. Follow the formula. Feed the algorithm. Polish your content until it looks perfect. Yet, the more polished and automated marketing becomes, the more valuable genuine human connection can feel. In this Mastering Excellence conversation, Nikki welcomes visibility mentor and Behavior Change Specialist Chardét Ryel to explore what it means to call in a community instead of constantly pushing your message out. You learn how your voice, curiosity, listening skills, and willingness to show up as yourself create trust and attract people who already feel aligned with you before a sales conversation even begins. The Transformation Before listening, you may find yourself: Feeling pressure to perform or present a polished version of yourself online. Relying on marketing formulas that don't feel natural to you. Wondering how to attract more of the right people without constantly promoting yourself. Moving too quickly into selling when you recognize someone may need what you offer. After listening, you learn how to: Use your natural voice to build authority, trust, and connection. Create marketing that allows the right people to self-select into your community. Ask better questions and listen beyond what's being said. Recognize when curiosity, pauses, and genuine connection create opportunities for deeper sales conversations. Build an evergreen ecosystem that allows people to discover you when they're ready. Key Takeaways In this episode, Nikki and Chardét discuss: Why becoming more human matters as AI makes content easier to automate and polish. The difference between push marketing and creating an environment that naturally pulls the right people toward you. Why showing up authentically doesn't mean everyone needs to become unscripted. How asking genuine questions allows you to understand someone before deciding whether there's a sales opportunity. Why being willing to pause and listen is an advanced sales skill. How creating safety and paying attention to nonverbal cues strengthens trust. Why your marketing ecosystem needs evergreen content people can discover long after you create it. Call In Instead of Constantly Pushing Out Chardét describes calling in your community through the difference between push and pull marketing. Push marketing puts your message in front of people, often without knowing whether they're the right fit. Pull marketing creates an environment where your messaging, voice, branding, and client experience attract people who recognize themselves in what you're sharing. By the time this person reaches a sales conversation or checkout page, they've already started to self-select. This doesn't mean you stop promoting your business. It means you create more opportunities for the right people to think: "You're my person." This makes the sales conversation more natural because you're not trying to convince someone to fit. You're discovering whether the alignment is already there. Show Up in a Way That Feels Like You When Nikki asks Chardét for the first thing someone needs to understand about how she calls in her community, Chardét's answer is: Be willing to go unscripted. For Chardét, this means allowing train-of-thought moments, laughter, changes of direction, and imperfection to show up in her videos, webinars, newsletters, and podcast. However, the lesson isn't that everyone needs to throw away their scripts. The deeper question is: What truly feels like you? When structure makes you feel grounded and confident, use structure. When you're at your best responding in the moment, give yourself more room to be unscripted. The goal isn't to imitate someone else's version of authenticity. It's to communicate in a way that lets people experience the real you. Curiosity Before the Sales Opportunity Chardét shares that there was a time when meeting someone with a potential need immediately triggered the thought: "I need to sell to you." Now, she approaches these conversations differently. Even when someone mentions wanting to start a podcast or YouTube channel, she doesn't immediately move into selling. She asks questions. She listens. She gets curious about what this person wants to achieve and why it matters to them. This gives her the opportunity to understand more than whether there's a match between a need and one of her offers. She can also notice whether there's alignment in values, motivation, and the way they want to work. For Nikki, this reinforces a core principle of relationship-based selling: understand the person before you move toward the sale. The Power of the Pause One of the most useful sales skills in this conversation is also one of the simplest: Be willing to pause. Chardét intentionally leaves space in conversations instead of immediately filling the ...
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