Dr Grant is the Founder and CEO of Scared So What Ltd where he helps B2B businesses with 1000+ employees who struggle with change management to equip their people with the ability to manage personal change, allowing organizational transformation to succeed.In this episode, you'll learn:→ Why leading with yourself rather than your products is crucial for personal brand success→ How to discover your true personal brand by letting customers tell you how they see you→ Why understanding personal change management is the missing link in successful business transformationConnect With Dr Grant:Website: https://www.drgrant.comLinkedIn: https://www.linkedin.com/in/grantvanulbrich/Instagram: https://instagram.com/ScaredsowhatYouTube: https://www.youtube.com/@scaredsowhatTIMESTAMPS0:00 Introduction0:37 The missing piece in change management2:08 Why doctors need doctors (and brands need outside perspective)5:29 The realization: You are not your company11:18 Finding your North Star as a multi-passionate entrepreneur15:10 The danger of getting lost in whiteboards and AI20:58 The lost art of real human conversation26:38 One book that changed his business outlook31:18 The quote that guides his approach to change34:19 The #1 most important skill for building your brand