『How To Be A Handmade Boss』のカバーアート

How To Be A Handmade Boss

How To Be A Handmade Boss

著者: Steph Cole-Lewis
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Whether you’re a complete beginner on Etsy, or want to scale your handmade business to multi-6 figures, the “How To Be A Handmade Boss” podcast gives you actionable advice and workshop style full length episodes to grow your handmade business on Etsy and beyond.

We get it. Starting or growing a handmade business can be really overwhelming, and sometimes you feel like you have an expensive hobby rather than a profitable business. If you have questions like “How can I make sales in my business?” “How do I start a handmade shop?” “How can I make this passion my full-time gig?” or “How do I sell my crafts online” then you’re in the right place boss!

I’m Steph, a multi 6-figure handmade business owner (in the top 0.1% of all shops on Etsy), bestselling author of “How to be a handmade boss”, visionary and coach behind Handmade Bosses.

However, It wasn’t always rainbows and unicorns though. Today, my business(es) are bustling, but way back in 2014 when I started, it was HARD. Favourites but no sales, slow sales and low profits seemed in the beginning, like the trajectory of my business. Luckily following the system I’ve now curated, All of that changed and I went full-time in my handmade business in 2016.

Let’s focus on turning your passion into profit, because the world really does need these special creations that you only bring to life.

© 2026 How To Be A Handmade Boss
マネジメント・リーダーシップ マーケティング マーケティング・セールス リーダーシップ 経済学
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  • #132 Etsy Stats for Beginners: Which Numbers Actually Matter?
    2026/09/16

    About It: www.handmadebosses.com/whynosales


    Etsy Stats can give you a lot of numbers without necessarily telling you what to do with them.


    In this episode, you'll learn:
    The difference between Etsy visits and views
    Which Stats I'd look at first as a beginner
    What conversion rate can and cannot tell you
    How to use listing Stats to spot useful patterns
    Why you shouldn't panic over one quiet day


    Use your Etsy Stats as clues, not a daily business report card.

    If you’re heading towards Q4 thinking:

    RIGHT. I need to make more products, post more, change my listings and basically do ALL THE THINGS before Christmas...

    ummmmmm, no 😂

    From the 21st to the 24th of September, I’m running Listathon, my completely FREE four-day challenge for handmade business owners.

    We’re going to look at which products actually deserve your attention, how to create listings that do their job, how to get more from what’s already working, AND how to build a simple marketing plan to get more people seeing your stuff.

    Basically...

    less random tweaking.

    Less guessing.

    More knowing what you should actually focus on.

    And if Listathon has already started by the time you’re hearing this, you can still jump in and catch up on the replays.

    Come and join us for FREE at:

    handmadebosses.com/listathonweek



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    14 分
  • #131 How Many Listings Should You Have on Etsy?
    2026/09/09

    Grab the free guide: Why Your Etsy Listings Aren’t Selling Yet - and What To Do About It: www.handmadebosses.com/whynosales


    How many listings do you actually need on Etsy before you can expect traffic or sales?


    In this episode:
    Is there a “right” number of Etsy listings?
    When adding more products can genuinely help
    When more listings are just creating more work
    How to tell whether you should expand or improve
    What to check before aiming for 50 or 100 listings


    More listings can help. But only when more is actually the right job.

    If you’re heading towards Q4 thinking:

    RIGHT. I need to make more products, post more, change my listings and basically do ALL THE THINGS before Christmas...

    ummmmmm, no 😂

    From the 21st to the 24th of September, I’m running Listathon, my completely FREE four-day challenge for handmade business owners.

    We’re going to look at which products actually deserve your attention, how to create listings that do their job, how to get more from what’s already working, AND how to build a simple marketing plan to get more people seeing your stuff.

    Basically...

    less random tweaking.

    Less guessing.

    More knowing what you should actually focus on.

    And if Listathon has already started by the time you’re hearing this, you can still jump in and catch up on the replays.

    Come and join us for FREE at:

    handmadebosses.com/listathonweek



    続きを読む 一部表示
    14 分
  • #130 - Should You Use Etsy Ads As A New Seller?
    2026/09/02

    Grab the free guide: Why Your Etsy Listings Aren’t Selling Yet - and What To Do About It: www.handmadebosses.com/whynosales


    Should you use Etsy Ads as a new seller, or are you about to spend money before your listings are ready?

    In this episode, we’ll look at when Etsy Ads can help, when they might waste your money, and what to check before turning them on.

    You’ll learn:
    What Etsy Ads can and cannot do
    Why ads do not fix unclear listings
    How to know if your listing is ready for more traffic
    When to wait before using ads
    What to check before spending money

    Use ads as a tool, not a panic button.

    If you’re heading towards Q4 thinking:

    RIGHT. I need to make more products, post more, change my listings and basically do ALL THE THINGS before Christmas...

    ummmmmm, no 😂

    From the 21st to the 24th of September, I’m running Listathon, my completely FREE four-day challenge for handmade business owners.

    We’re going to look at which products actually deserve your attention, how to create listings that do their job, how to get more from what’s already working, AND how to build a simple marketing plan to get more people seeing your stuff.

    Basically...

    less random tweaking.

    Less guessing.

    More knowing what you should actually focus on.

    And if Listathon has already started by the time you’re hearing this, you can still jump in and catch up on the replays.

    Come and join us for FREE at:

    handmadebosses.com/listathonweek



    続きを読む 一部表示
    9 分
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