How This UGC Creator Made $107K in One Year ( + Is Canvas UGC Worth it?) | Ep 145
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What if I told you that you could make six figures as a UGC content creator, work with 80+ brands, and get paid to live in Belgium for a month? 👀
Let's talk about it.
This week, I'm chatting with Goldie Choi , a former nurse who traded 11 years in healthcare for a full-time UGC business. In just two years, she's worked with over 80 brands and made more than $140,000 creating content. Casual.
But we're not just here to talk about the fun stuff. We're getting into what it actually takes to build a sustainable UGC business, because spoiler alert: being good at making videos is only ONE part of the job.
We're talking consistent pitching, hiring a VA, landing retainer clients, negotiating bigger packages, and the very unsexy business systems that separate making a few thousand dollars here and there from building consistent five-figure months.
And, of course, we HAVE to talk about Canvas UGC. Is it actually worth it? Or are we just making hundreds of videos for the possibility of making money while slowly losing our will to create content? Goldie shares her experience with performance-based pay, the numbers behind her brand deals, and why she'd rather focus on long-term partnerships than become a content factory.
Because yes, making money from content is great. But making money without completely burning yourself out? Even better.
IN THIS EPISODE, WE TALK ABOUT:
- How Goldie went from nursing to making six figures as a UGC content creator.
- The business systems that helped her move from inconsistent income to consistent five-figure months.
- Why consistent pitching matters even when you're fully booked with brand deals.
- Hiring a virtual assistant (VA) to manage pitching and buy back your time.
- The reality of working full-time in UGC, including scripting, filming, editing, and ALL the admin nobody talks about.
- How to land UGC retainer clients and turn one-off brand deals into long-term partnerships.
- Canvas UGC and whether performance-based compensation is actually worth your time.
- The real numbers behind making hundreds of videos for one brand.
- Why bigger packages, better creative, and long-term brand relationships might be a better approach to travel content monetization.
- How UGC has given Goldie the freedom to travel, work with brands internationally, and create experiences she never would have had as a nurse.
- Goldie's upcoming UGC marketplace, Pando, and her plans to make life easier for creators.
- Why UGC is worth exploring if you want more control over your income, schedule, and career.
CONNECT WITH GOLDIE:
Find Goldie on Instagram at @goldie.ventures for more about her UGC journey, brand partnerships, and life as a full-time creator.
She's also building Pando, a UGC marketplace designed to help creators and brands manage their workflows in one place, from contracts and deliverables to revisions and payments.
- Sign up for my newsletter, the Content Compass, the weekly newsletter for travel creators who are already landing brand deals and are ready to build the business behind their content.
- Get five shifts that will take you from travel creator to business owner with actionable next steps included. AND two private podcast episodes. Get the Creator to CEO Playbook for $5
- Say hi on Instagram
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