How This Toronto Agent Gets 30% of His Business From Instagram
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How This Toronto Agent Gets 30% of His Business From Instagram
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Can you really build a real estate business on Instagram without chasing viral fame or a massive follower count? Chris Wannamaker says yes, and he has the numbers to prove it.
In this episode, Christine George sits down with Chris Wannamaker, co-team leader at The W Group at RE/MAX Connect in Toronto. After a successful career in PR and advertising at Edelman, the world's largest PR firm, Chris moved into real estate eight years ago and now earns 30% of his personal book of business through Instagram.
Chris shares exactly how he does it: a modest ad spend of $100 to $150 behind each listing video, a same-day personal message to every new follower, and a simple iPhone shortcut that lets him do it all in about five minutes a day. No bots, no autoresponders, no 200,000 purchased followers. Just a targeted, engaged audience of around 9,000 people who actually know him.
We also get into the personal-versus-professional content mix, the content systems that keep his team consistent without burnout, and why he invests real money in client events and his CRM to take those online relationships offline.
Chris Wannamaker, Co-Team Leader, The W Group at RE/MAX Connect
Website: wgrouprealestate.ca
Instagram: @cwans
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